NutrIQ
Benjamin Goder
David Yuen
Lea Ecklebe
Fabian Vogelpohl
Mission
Empowering cognitive performance and physical health with a scientifically validated, functional drink based on peanuts.
The challenge
Modern professionals and students often experience midday fatigue, reduced focus, and high stress levels, leading to declining productivity. While many turn to quick, unhealthy snacks or meal replacement drinks marketed as healthy, these are often high in sugars and processed ingredients, providing only temporary boosts followed by crashes. Nut and peanut-containing products are an attractive alternative due to their high content of beneficial unsaturated fats, protein, fibre, minerals, vitamins, stanols and polyphenols. Additionally, there is a widespread misconception that nuts and peanuts, due to their high fat content and calorie density, should only be consumed in limited quantities. However, recent clinical trials evaluating the effects of peanut product consumption clearly demonstrate their positive impact on cognitive performance. Especially impressive are the findings on increased memory function and stress resilience due to their high content of very long-chain saturated fatty acids—yet peanut products remain underutilized in everyday nutrition. There is a clear need for a natural, sustainable, and effective way to integrate the nutritional power of peanuts into daily diets, offering improved overall health, steady energy and cognitive support without unnecessary insulin spikes or unhealthy additives.
The solution
We aim to develop a functional drink based on peanut milk and peanut oil. By leveraging the scientifically proven health benefits of peanuts, we offer a healthy & nourishing midday shake which improves overall cognitive performance and physical health. Unlike conventional meal replacements and snack alternatives, our formula strives to deliver sustained energy and cognitive support without excessive sugars, artificial additives, and post-consumption energy crashes. Designed as a cost-efficient product with a delicious taste, it provides a practical everyday solution for those seeking long-term cognitive performance and physical health benefits.