ConsciousBite

Tom van Wiltenburg

Mission

Creating a system for products that allows consumers to scan a QR code to learn more about the product’s contents, including nutritional value, sugar content, and how it affects their body. The goal is to provide clearer comparisons between similar products, making healthier choices more accessible and transparent for everyone.

The challenge

Consumers often face confusion when it comes to understanding the nutritional value of products, including the sugar content and how they impact their health. Many products are difficult to compare, and the lack of transparency makes it challenging to make informed, healthier choices. There's a need for clearer, upfront information about what products contain and how they contribute to overall well-being.

The solution

The platform introduces a system for products that uses a QR code on product packaging. When scanned, the code provides detailed information about the product’s ingredients, nutritional content, sugar levels, and its potential effects on the body. It also offers a comparison with similar products to help consumers make more informed choices. This will help create greater transparency, making it easier for consumers to choose healthier options while gaining better insights into what they are consuming.

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