MILUJEM
Juliette Brezanyova
Nicholas Reinert
Mission
Bring awareness to the prevalence of micro plastics in workout clothes by providing non-synthetic alternatives.
The challenge
Micro plastics are prevalent in almost all activewear as most products are made from synthetic materials that allow for optimal stretch and "moisture-wicking" properties. Most people do not realize how synthetic fibers release PFAs (Per- and polyfluoroalkyl substances) into their bloodstream when active. PFAs are forever chemicals.
The solution
Provide customers with workout clothing made from natural fibers which do not release PFAs into bloodstream, while using materials that are still suitable for high and low impact exercises.
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